Privacy Policy

Privacy Policy
ObliBev, LLC
Effective Date: February 1, 2026

ObliBev, LLC ("we", "us", "our", or "ObliBev"), a California limited liability company located in West Hills, California, operates the website ObliBev.com (the "Website"). We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Website, interact with our services, purchase wellness drinks or related products, subscribe to newsletters, or otherwise engage with us (collectively, the "Services").

By accessing or using the Website or Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website or provide us with any personal information.

We may update this Privacy Policy from time to time. The updated version will be posted here with a revised "Effective Date." We encourage you to review it periodically. Material changes will be notified via a prominent notice on the Website or by email (where appropriate).

1. Information We Collect

We collect the following categories of personal information:

- Information You Provide Directly
  - Identifiers and contact details: name, email address, shipping/billing address, phone number.
  - Commercial information: payment information (processed securely via third-party processors; we do not store full card details), purchase history, order details.
  - Preferences and communications: account information, newsletter subscriptions, survey responses, customer support inquiries.

- Information Collected Automatically
  - Internet or electronic network activity: IP address, browser type, device information, operating system, referring/exit pages, pages viewed, time/date of visit, clickstream data.
  - Geolocation data (approximate, derived from IP address).
  - Cookies and similar technologies: usage data for functionality, analytics, and marketing (see section 7 below).

- Other Sources
  - From third-party services (e.g., analytics providers, advertising partners) if you interact with our ads or content elsewhere.

We do not collect sensitive personal information (e.g., precise geolocation, health data beyond general wellness interests, racial/ethnic origin) unless voluntarily provided in limited contexts (e.g., customer feedback).

2. How We Use Your Information

We use your personal information for the following business and commercial purposes:

- To provide, maintain, and improve the Website and Services (e.g., process orders, fulfill shipments, manage accounts).
- To communicate with you (e.g., order confirmations, customer support, promotional emails with opt-out options).
- For marketing and advertising (e.g., targeted promotions; you can opt out).
- To analyze usage trends, enhance user experience, and develop new features.
- For security, fraud prevention, and legal compliance.
- To comply with applicable laws, respond to legal requests, or protect our rights.

3. Sharing and Disclosure of Personal Information

We may disclose your personal information in these circumstances:

- Service Providers: With vendors who assist us (e.g., payment processors like Stripe or Shopify, shipping carriers, email services, analytics providers like Google Analytics). These parties are contractually obligated to use data only for our purposes and protect it.
- Business Transfers: In connection with mergers, acquisitions, asset sales, or similar transactions.
- Legal Obligations: To comply with laws, subpoenas, court orders, or government requests.
- Protection of Rights: To enforce our terms, protect against harm, or defend legal claims.

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), we disclose categories of personal information for business purposes (e.g., identifiers, commercial information) to service providers. We do not "sell" or "share" personal information for cross-context behavioral advertising as defined under CCPA/CPRA. If this changes, we will provide an opt-out mechanism.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to enhance functionality, analyze usage, and deliver personalized content/ads.

- Essential cookies: Required for site operation.
- Performance/Analytics cookies: Track usage (e.g., Google Analytics).
- Advertising cookies: Support targeted ads.

You can manage preferences via your browser settings or our cookie consent tool (if implemented). Note that disabling cookies may limit site features. For more details, see our Cookie Policy (linked separately if available). We honor Global Privacy Control (GPC) or similar opt-out preference signals where required.

5. Your Privacy Rights (California Residents – CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information:

- Right to Know/Access: Request details about categories and specific pieces of personal information collected, sources, purposes, and disclosures/sales/sharing in the past 12 months.
- Right to Delete: Request deletion of your personal information (subject to exceptions, e.g., legal obligations).
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out: Of any sale or sharing of personal information (though we do not currently engage in such activities).
- Right to Non-Discrimination: We will not discriminate against you for exercising these rights.
- Right to Limit Use of Sensitive Personal Information: If applicable (we generally do not collect sensitive data).

To exercise these rights, submit a verifiable request via:
- Email: privacy@oblbev.com
- Postal mail: ObliBev, LLC, Attn: Privacy Requests, [Your Address in Hidden Hills, CA]

We will verify your identity (e.g., via account details or government ID if needed) and respond within 45 days (extendable by 45 days if necessary). Authorized agents may submit requests with proof of authorization.

6. Children's Privacy

Our Website and Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected such data, we will delete it promptly. For users under 16, we do not sell personal information without affirmative opt-in consent as required under CCPA.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements (typically up to 7 years for transactional data, or longer if required by law).

9. International Transfers

Our operations are primarily in the United States. If data is transferred internationally, we ensure appropriate safeguards (though most processing occurs domestically).

10. Third-Party Links and Services

The Website may contain links to third-party sites or integrate third-party services (e.g., social media, payment gateways). We are not responsible for their privacy practices. Review their policies separately.

11. Contact Us

For questions, concerns, or to exercise your rights, contact us at:
- Email: privacy@oblbev.com
- Postal: ObliBev, LLC, Attn: Privacy Officer, 8444 Hillcroft Drive, West Hills, CA]

This Privacy Policy is governed by California law (to the extent applicable). It is not intended as legal advice; consult an attorney for specific concerns.

Last updated: February 1, 2026